This Week in Marketing Operations: 2014 SoDA report, marketing team projects, processes, platforms and productivity

June 11, 2014 Kelsey Uebelhor

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

ProcessDesign projects and design processes – there’s a difference

If you stop to think about it, everything a marketing team creates is the result of a project or a process. This 99U article sums up the differences for us quite nicely, and discusses why the balanced use of projects and processes is such an effective way to propel any organization forward. Read the article.

A few key findings from the 2014 SoDA report

This year’s SoDA report is out, with over 200 pages of great research on the latest in digital marketing trends from the most innovative leaders in that space. Our article takes a specific look at a few key findings that deal with the agency-client relationship.  Click here to learn more.

Ready or not, the “cloud” is here

Do you really know what the cloud is and more importantly, how it might affect your organization? Inc.’s recent article is a great primer on cloud technology, how it came about and the different types of cloud services available. A useful article, with just enough information to help you sort out what’s important.

The rise of the marketing platform

Things change quickly in the world of marketing, and there’s no question you need the right tools to keep pace today. This recent article from Marketo’s blog takes a look at the ever-changing world of marketing automation, what’s important today and provides an interesting view on where it might be headed in the future. Read the overview.

How much time do you waste each day?

Does your marketing team spend their time productively, strategically? Our article discusses the everyday challenges of finding the time to focus on what’s really important. More importantly, it will get you thinking about a simple way to move forward with a solution. Read the article.

 

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