This Week in Marketing Operations: 5 Content Marketing Lessons from Digital CMOs, The Content Marketing Software Landscape

August 1, 2014 Kelsey Uebelhor

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

Busy beesDon’t Confuse Busy with Being Productive

The life of corporate marketing teams and agency professionals is filled with project timelines, multitasking and extra hours in the office and at home. But does all that extra activity make you more productive or just a busy bee? The Time Management Ninja shares that true productivity isn’t about the amount of hours you work or the number of tasks you check off your list. It’s about getting the right things done.

5 Content Marketing Lessons from Digital CMOs

Perhaps no other business function has changed as dramatically over the past decade as that of the marketing professional. Lately, Gartner has focused research on the evolving role and responsibilities of the digital chief marketing officer (CMO). Our latest blog article looks at five things digital CMOs do better than their peers and the lessons they teach creative and marketing professionals.

How to Get Your Creative Team’s Credibility Back

Creative teams and marketing departments are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust and credibility. This MarketingProfs article explains how tracking all the work is a way to guarantee that deadlines are meant and credibility is restored.

The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

The Content Marketing Software Landscape: Marketer Needs and Vendor Solutions report, published by the Altimeter Group, is an incredibly helpful report for content marketing professionals as they try to navigate the marketing software landscape. The report isn’t a scorecard of vendor capabilities but it does provide a framework to help marketers determine their actual needs, then to pinpoint those vendors offering the solutions that match their requirements.

Three Keys to Breaking Down Silos and Making your Marketing Department more Effective

Because many marketing departments and content creation teams are segmented according to functions like advertising, public relations, digital marketing and so on, it’s easy to fall into functional silos. Silos are great for storing grain, but they can be detrimental to the team, the department, and the customer. This article from The 60 Second Marketer shares three keys to breaking down silos and making marketing departments more effective.

 

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