This week in Marketing Operations: Agency accountability, video content playbook, retail catalogs and more

May 13, 2014 Kelsey Uebelhor

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

Agency accountability needs another look

fragmentedAccountability inside agencies today can be a fragmented collection of responsibilities; the result is out-of-balance income, workloads and resources. Agency consultant Michael Farmer’s latest article takes a hard look at the state of agency economics today. Read more.

12 questions to ask when making a content marketing technology decision

With so many tools to choose from, how do you know what’s best for your marketing team? Leave it to the folks at Content Marketing Institute to provide us with 12 questions essential to making smart content marketing technology decisions.   View the Slideshare.

Does your marketing strategy make the most of video?

In a world where attention spans are short, ads are becoming content that people choose to watch.  This super-useful Creator Playbook for Brands from Google will walk you through everything you need to know to define and implement a successful content strategy on YouTube.  Read the playbook

Retail marketers turn the page back to catalogs

In this age of digital magic, why are leading retail marketers suddenly interested in the paper catalog? This Huffington Post piece talks about the important place at the table high-quality print pieces have in the contact strategy for ecomms these days. Read the article

Working Smart: How to handle common workday stressors

The daily grind of common (and mostly avoidable) work issues and interruptions can be tough on productivity and morale. This article gives tips on how to handle 9 of the most common workday stressors and is a good read that everyone of us can relate to

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