This Week in Marketing Operations: Marketing Insights from #INBOUND14, Real-Time Marketing

September 29, 2014 Kelsey Uebelhor

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

real-time marketing5 Tips to Power Your Real-Time Marketing Efforts

Nearly all marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success, writes Jessica Gioglio on Convince & Convert. As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips to propel their efforts.

6 Key Marketing Insights from #INBOUND14

At the annual HubSpot user conference, INBOUND 2014, more than 10,000 marketing professionals assembled in Boston to learn more about inbound marketing, content marketing, and new technology. ProofHQ was there and we want to share a few of the marketing insights we learned. Learn more

More Copies of Everybody Writes by Ann Handley are Available

Based on the response, we have secured more copies of Ann Handley’s new book, Everybody Writes. If you want a chance at winning your own copy, check out our interview with the author and then share your tips on becoming a better writer or your favorite part of the interview (bonus points) in the comments section and we’ll pick our favorites. We’ve already picked two winners. Will you be the next? Read more

Marketers Need to Be Empowered to Meet Demands of Real-Time Interaction

Creativity is still at the core of marketing – the rise of digital just means things need to move faster, says Monica McGurk, a strategy and e-commerce executive at Coca-Cola. Marketers must be empowered to make quick marketing decisions and seize opportunities to interact with consumers in real time without going through weeks of evaluation, she explains in this article on CMO.com.

What do Marketers Think About of Real-Time Marketing?

Real-time marketing is a topic that packs rooms at marketing events and fills news feeds (and newsletters) with constant chatter and content. But what do marketers really think about real-time marketing? According to a recent survey by Evergage, some 88% of marketers say real-time marketing is important to 2014. To find out more about the survey results, check out this infographic on MarketingProfs.com.

 

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