This Week in Marketing Operations: The New Brand of Marketing, email inbox insight and more

May 6, 2014 Kelsey Uebelhor

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

A New Brand of Marketing: a must-read for modern marketers

new-brand-of-marketingChiefMartec Editor Scott Brinker’s new free ebook ‘The New Brand of Marketing’ will take you through the 7 “meta-trends” that have dramatically changed the nature of marketing; a must-read for marketers that embrace technology (and that’s you, right?) Download it here

Customer insight is real-time for marketers

Insight about their customers is available to marketers in real time today, but there is still a struggle to incorporate it in their strategies.  This Fast Company article takes a look at the barriers that both agency and client-side marketers face leveraging and acting on this valuable treasure trove of data.  Read the article

Execs in the hot seat – the latest study on CMO tenure 

CMOs are key players today, and their comings and goings watched closely. This Wall Street Journal article checks out the latest CMO tenure statistics, the fast-changing environment they operate in and the challenges they face for the future.

8 ways not to manage your email inbox

Exploring what works (and what doesn’t) when it comes to managing the email inbox mess, Harvard Business Review author Sarah Green shares some great insight.  Some practical tips we can all put to good use.  Read the article.

Does your agency put out fires or manage workflows?

For agency operations or account staff workdays that often seem like one big fire drill, Second Wind’s article may be just what you need. With good tips on making workflows more orderly, read how your team can restore the balance needed to deliver your best work.  Read the article










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This week in Marketing Operations: Agency accountability, video content playbook, retail catalogs and more
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