If you work in marketing in any capacity, chances are good that you’ve seen plenty of big, grandiose “Mad Men-style” ideas floating around. You know the kind … those campaigns that sound great at first — until multiple departments, each with their own ideas about how to implement the plan, hunker down and hammer out their own vision without collaborating with any other teams. Any modifications that need to happen aren’t realized until long after you’ve moved on to the next best-ever idea.
The concept of agile marketing has turned that inefficient, ineffective approach on its head. We want you to be our guest at a free December 3 webinar that just might change the way you work — and produce results you never thought possible.
“Agile Marketing: How Great Communication Can Better Align Marketing and Innovation,” is presented by author and agile marketing expert Jascha Kaykas-Wolff. If you want to learn more about how increased flexibility, openness to change and experimentation and the banishment of silos and hierarchy can move your company beyond the old, tired stalemates, this is your guy.
Agile marketing is a tried-and-true approach to software development — and, according to Kaykas-Wolff, it’s one that us creative types should take to heart because it works. You heard right — we’re proposing that marketing people consider an IT-born philosophy. Hipsters and techies of the world, unite!
As marketers, we’ve been presented with the gargantuan task of presenting an explosion of meaningful content across multiple platforms. The world is constantly changing, so shouldn’t our approach to marketing? The Agile school of thought is all about kicking rigidity to the curb and embracing a more flexible methodology in which you’re continually testing, adjusting, collaborating. At its core, “the Agile system … helps teams fundamentally communicate better,” said Kaykas-Wolff in an interview with Scott Brinker, the editor of marketing technology blog chefmartec.com.
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