In our recent Agile Marketing survey, we found that while 30% of marketers are using Agile processes to manage their work, an even higher percentage (32%) simply don’t know whether they’re agile or not.
And that’s okay.
Agile Marketing can look very different from one team to another. The same survey showed that 40% of marketers follow a mixed methodology approach, using some Agile principles alongside their traditional or “Waterfall” processes. These teams may not realize what else Agile can do for them.
Where do you fall on the Agile Marketing spectrum? Are you more—or less—Agile than you think? Take this short quiz to find out.
About the Author
Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.Follow on Twitter More Content by Heather Hurst