Agile marketing: save your sanity
Marketers are embracing a new, revolutionary approach called agile marketing. This slide deck produced by Mathew Sweezey explains the agile approach to marketing and how to apply it to your marketing process.
Six elements to embrace when implementing agile
There are six important elements you and your team should embrace in order to be successful agile marketers, including change, open spaces, communication, data, feedback and trust.
What is your vision for marketing operations?
Establishing a vision for marketing operations isn’t about technology, people or process. It’s all about building a culture and driving change for enhanced marketing excellence.