This Week in Marketing Operations: Agile Marketing and the Mindset for Change

August 22, 2013 Kelsey Uebelhor

ProofHQ - Agile Marketing means a Change in MindsetAgile Marketing and the Mindset for Change

We see plenty of information about the skill sets that marketers need to prosper these days, but this article from Content Marketing Institute does a great job discussing the mindsets that are all-important for the agile marketer.  Read more.

 
 

The most critical element in Marketing Automation

A marketing executive who built a digital ecosystem from the ground up says marketing automation technology is great, but it’s the people that make it all hum.  Read his story.

Leading without Seeing

An entertaining Slideshare presentation that highlights virtually every element necessary to operate a successful remote/distributed team. Pictures really are better than words sometimes – enjoy!

DAM interface: should be usable and pretty, too!

A lighthearted ‘rant’ about the usability of many current DAM systems today, the author nonetheless provides useful tips when evaluating both the user interface and features of a digital asset management system.  Learn more.

Thoughts on agencies as the ‘middleman’

The web has made it easy for buyers and sellers to meet in the virtual marketplace – where middlemen (and their costs) may no longer be needed. Industry leaders sound off on the ever-changing market for agency services.  Read more.










 

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