New video: Marketing experts discuss agile
This video produced by the Agile Marketing Panel at the Inbound Marketing Summit in Boston provides some excellent insight about the role of agile marketing and how to introduce agile to your teams.
Five ways collaboration is critical to marketing campaign management
Kaboodle CEO Kevin Freedman writes that marketing campaign management is more complex now than at any time, with many in-house and external professionals coming together to create, develop and deliver. As an example, ProofHQ’s online proofing solution is embedded inside Kaboodle’s global marketing platform.
Three keys to marketing operations success
CMOs and top ranking marketing executives should look to marketing operations to deliver key strategic and tactical initiatives, which are considered an essential part of the C-level team’s agenda and endorsed from the top of the organization.
An obsession with agile marketing
Collaboration and responding to change are just two of the many facets of successful agile marketing.
A look at the hidden world of marketing operations
When a marketing department is optimized operationally, it not only can help feed the sales pipeline, it can help feed the bottom line.
In Sandy’s aftermath, more CEO’s consider remote working
The lessons learned about remote working by many chief executives during Hurricane Sandy might result in greater willingness to allow employees to work remotely.
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