This week in marketing operations: Key components to agile marketing

January 10, 2013 Kamil Porembiński

Video focuses on major components of agile marketing

Video focuses on major components of agile marketing

Jonathon Colman, the former head of SEO for retailer REI, talks about the main principles of agile marketing and how businesses benefit from deploying agile practices.

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One CMO’s push to drive high-performing teams

Today’s marketers need to drive change within the enterprise, but some CMOs forget that marketers themselves must also continually change by refining their approaches and performance.

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IBM white paper: The agile enterprise marketer

The modern CMO must retain the ability to think creatively about the big picture, while also being an operational expert and competent leader.

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Improving marketing operations is a top strategic goal for marketers

A recent survey reveals that 31% of marketers rank improving their operations as their top priority, just ahead of the need to have relevant conversations with customers.

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Marketing operations teams must learn to deal with data

Data is nothing new to marketing and business operations; however, it is coming to the forefront as marketers are now increasingly charged with the proper business use of the data.

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The ingredients to a successful distributed team

It is important to follow these seven steps in order to assemble a successful distributed team that can pay big dividends for your company.

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The post This week in marketing operations: Key components to agile marketing appeared first on ProofHQ.

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