This week in marketing operations: Q&A with an agile marketing pioneer

January 17, 2013 Kamil Porembiński

Q&A with Frank Days: an agile marketing pioneer

Frank Days

Days, who first implemented agile at Novell, encourages marketers to “think like a scientist” when converting traditional marketing concepts into new agile approaches.

Click here to learn more

 

 

 

Are you a chaos enabler?

If chaos is the norm for your marketing department, it might be time to take a hard look at where the source of the chaos lies, be it with a department head, old processes or outdated technology.

Click here to learn more

Agile marketing: the buzzword for 2013?

There is a lot to be learned about agile marketing principles by studying agile project management techniques and processes.

Click here to learn more

IDC unveils CMO Top 10 predictions for 2013

IDC says that technology automation outlay could approach 10% of marketing’s discretionary budget in 2013, with two-thirds of the total outlay coming from marketing and one-third coming from IT. For best practice organizations, this will shift to 50-50 split by 2014.

Click here to learn more

Is Apple really agile?

Apple is conspicuously absent from the agile/scrum/lean/kanban conferences, yet the company is clearly an agile player. Adam Lashinsky’s new book, Inside Apple, reveals why Apple is agile.

Click here to learn more

Why marketing campaign management needs purposeful collaboration

Even the most well thought out campaigns can crash and burn because there is no easy way for marketing professionals to work together to generate better results. Kaboodle CEO Kevin Freedman explains why. ProofHQ’s online proofing solution is embedded inside Kaboodle’s global marketing platform.

Click here to learn more







The post This week in marketing operations: Q&A with an agile marketing pioneer appeared first on ProofHQ.

Previous Article
This Week in Marketing Operations: Agile Marketing and the Mindset for Change
This Week in Marketing Operations: Agile Marketing and the Mindset for Change

Agile Marketing and the Mindset for Change We see plenty of information about the skill sets that marketers...

Next Article
This week in marketing operations: Key components to agile marketing
This week in marketing operations: Key components to agile marketing

Video focuses on major components of agile marketing Jonathon Colman, the former head of SEO for retailer R...

What can Workfront do for me?

Watch Demo