Q&A with Frank Days: an agile marketing pioneer
Days, who first implemented agile at Novell, encourages marketers to “think like a scientist” when converting traditional marketing concepts into new agile approaches.
Are you a chaos enabler?
If chaos is the norm for your marketing department, it might be time to take a hard look at where the source of the chaos lies, be it with a department head, old processes or outdated technology.
Agile marketing: the buzzword for 2013?
There is a lot to be learned about agile marketing principles by studying agile project management techniques and processes.
IDC unveils CMO Top 10 predictions for 2013
IDC says that technology automation outlay could approach 10% of marketing’s discretionary budget in 2013, with two-thirds of the total outlay coming from marketing and one-third coming from IT. For best practice organizations, this will shift to 50-50 split by 2014.
Is Apple really agile?
Apple is conspicuously absent from the agile/scrum/lean/kanban conferences, yet the company is clearly an agile player. Adam Lashinsky’s new book, Inside Apple, reveals why Apple is agile.
Why marketing campaign management needs purposeful collaboration
Even the most well thought out campaigns can crash and burn because there is no easy way for marketing professionals to work together to generate better results. Kaboodle CEO Kevin Freedman explains why. ProofHQ’s online proofing solution is embedded inside Kaboodle’s global marketing platform.
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