Andrea Fryrear

Andrea is the president and lead trainer at AgileSherpas (http://www.agilesherpas.com/), a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, *Death of a Marketer*, chronicles marketing’s troubled path and the steps it must take to claim a more Agile future. She geeks out on all things agile and content @andreafryrear.

  • Everything You Need to Measure Your Team's Agile Marketing Performance

    Everything You Need to Measure Your Team's Agile Marketing Performance

    by Andrea Fryrear - Just like their traditional counterparts, Agile marketing teams need a system for measuring their performance.

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  • Never Stop Learning: 3 Stages to Keep Your Agile Marketing Mastery Growing

    Never Stop Learning: 3 Stages to Keep Your Agile Marketing Mastery Growing

    by Andrea Fryrear - We’ve compiled this collection of Agile educational possibilities, complete with recommendations on when and how to apply them.

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  • How to Visualize Your Agile Marketing Workflow (and Why You Should) with Andrea Fryrear

    How to Visualize Your Agile Marketing Workflow (and Why You Should) with Andrea Fryrear

    by Andrea Fryrear - How can you use physical and digital boards, and a combination of both, to improve your Agile marketing workflow?

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  • Revving Up Your Agile Marketing Engine with Better Ceremonies with Andrea Fryrear

    Revving Up Your Agile Marketing Engine with Better Ceremonies with Andrea Fryrear

    by Andrea Fryrear - As we move past the early days of an Agile implementation, it’s time to start evaluating how each component is working.

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  • Rolling out Scrumban with Andrea Fryrear

    Rolling out Scrumban with Andrea Fryrear

    by Andrea Fryrear - Srumban is a hybrid methodology that brings together some of the strongest components of both Scrum and Kanban.

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  • Rolling Out Kanban With Andrea Fryrear

    Rolling Out Kanban With Andrea Fryrear

    by Andrea Fryrear - Learn the benefits of using Kanban and how you can start rolling it out on your marketing team.

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  • Rolling out Scrum on your Marketing Team: Part 1 with Andrea Fryrear

    Rolling out Scrum on your Marketing Team: Part 1 with Andrea Fryrear

    by Andrea Fryrear - The first in a two-part series about how marketers can implement Scrum.

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  • Rolling out Scrum on your Marketing Team: Part 2 with Andrea Fryrear

    Rolling out Scrum on your Marketing Team: Part 2 with Andrea Fryrear

    by Andrea Fryrear - The second in a two-part series about how marketers can implement Scrum.

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  • 10 Martech Solutions That Make the Biggest Impact

    10 Martech Solutions That Make the Biggest Impact

    by Andrea Fryrear - These tools will make an impact on your daily work, improve your contributions to business goals, and allow you to focus on your work.

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  • Kanban System for Agile Marketing: A Beginner’s Guide

    Kanban System for Agile Marketing: A Beginner’s Guide

    by Andrea Fryrear - Here’s an overview of how marketers can adapt Kanban, a tactical Agile system, to their own teams.

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  • Building and Growing an Agile Marketing Team with Andrea Fryrear

    Building and Growing an Agile Marketing Team with Andrea Fryrear

    by Andrea Fryrear - Learn what it takes to be an Agile marketer, why you should be prepared to hire and fire at the right times, and how leaders affect Agile teams.

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  • 4 Trends That Prove Marketers Are Bad At Predictions

    4 Trends That Prove Marketers Are Bad At Predictions

    ...and Why We Should Keep Making Them Anyway. By Andrea Fryrear.

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  • Take the First Step on Your Agile Marketing Journey with Andrea Fryrear

    Take the First Step on Your Agile Marketing Journey with Andrea Fryrear

    by Andrea Fryrear - Interested in Agile but not sure which methodology to choose? This handy guide will help you decide whether Scrum, Kanban or Scrumban is right for you.

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  • How to Make (and Keep) a Resolution to Be More Agile in 2017

    How to Make (and Keep) a Resolution to Be More Agile in 2017

    by Andrea Fryrear - To ensure that your resolution to go Agile doesn’t fall victim to this massive failure rate, we’re going to investigate seven key characteristics of effective resolutions.

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  • How to Craft the Perfect Annual Plan

    How to Craft the Perfect Annual Plan

    by Andrea Fryrear - Expert insights to help infuse your annual plan with a little bit of holiday magic, and make this your best year yet.

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  • Try, Tinker & Learn: A Review of “Hacking Marketing”

    Try, Tinker & Learn: A Review of “Hacking Marketing”

    by Andrea Fryrear - A review of Scott Brinker's latest book, all about how Agile practices can make marketing smarter, faster, and more innovative.

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  • Write the Perfect Report Every Time: A Real World Recipe

    Write the Perfect Report Every Time: A Real World Recipe

    by Andrea Fryrear - There are five key ingredients that you should include in almost any report, plus a few optional garnishes that will take your reports from good to gourmet.

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  • 4 Agile Tools to Make You Happier and More Productive (No Matter What Kind of Team You’re On)

    4 Agile Tools to Make You Happier and More Productive (No Matter What Kind of Team You’re On)

    by Andrea Fryrear - Typical productivity “hacks” often fail under the strains of interrupt-driven departments, but the flexibility of Agile can be just what teams are looking for to get more done.

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  • The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

    The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

    by Andrea Fryrear - In a world of constant digital disruption, those who make the jump to agile marketing have a better chance of experiencing "the best of times" rather than the worst.

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  • An Early History of Agile Marketing...and What's Next For the Movement

    An Early History of Agile Marketing...and What's Next For the Movement

    by Andrea Fryrear - A scant four years ago (June 11, 2012, to be exact), an intrepid band of forward thinkers met to formulate a document that would guide the future of modern marketing.

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