Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.

  • How to Create a Work Breakdown Structure

    How to Create a Work Breakdown Structure

    by Heather Hurst - You’ll find that both the final WBS document and the creation process itself are invaluable to your team and you’ll be able to kick off your project with confidence.

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  • Automation in Action: How 4 Global Brands are Saving Time, Money & Human Effort

    Automation in Action: How 4 Global Brands are Saving Time, Money & Human Effort

    by Heather Hurst - Digital automation allows workers to do more of the work they love, including being more creative, collaborating, building relationships, and delivering effective solutions.

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  • Project Management: How to Develop a Strategic Plan

    Project Management: How to Develop a Strategic Plan

    by Heather Hurst - A strategic plan provides transparency and clarity for your entire team and all stakeholders.

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  • Adapt or Fail: 3 Keys to Surviving and Thriving in the Age of Digital Transformation

    Adapt or Fail: 3 Keys to Surviving and Thriving in the Age of Digital Transformation

    Digital transformation is no longer a luxury, but a matter of survival. How to adapt and succeed in the workplace of the next five years.

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  • Simplify to Succeed: 6 Quick Workflow Tips

    Simplify to Succeed: 6 Quick Workflow Tips

    by Heather Hurst - How do you get from point A to point B—from a dozen disconnected tools to one slick system? We asked Workfront Product Evangelist Chris O’Neal to share his expertise.

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  • Reimagining "Office Space": What if Initech Had Work Management Software?

    Reimagining "Office Space": What if Initech Had Work Management Software?

    by Heather Hurst - Um, yeah. If you could read this article about Office Space plot points that wouldn't make sense if the movie were made today, that would be great.

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  • 10 Reasons You Need an Operational System of Record

    10 Reasons You Need an Operational System of Record

    What you need is a single source of truth, a system to rule all systems: an operational system of record (OSR).

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  • 3 Steps to Comprehensive, Real-Time Status Updates on Your Team

    3 Steps to Comprehensive, Real-Time Status Updates on Your Team

    by Heather Hurst - Imagine if you could get real-time updates and do away with unproductive meetings. With these three steps, this could be your team's reality.

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  • Corral the Chaos: 3 Ways to Simplify Request Management

    Corral the Chaos: 3 Ways to Simplify Request Management

    by Heather Hurst - If you’re like most teams, requests come at you from all directions every single day, keeping you from truly being productive and focusing on your most important work.

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  • 5 Trends in Artificial Intelligence that Are Changing the Way We Work

    5 Trends in Artificial Intelligence that Are Changing the Way We Work

    by Heather Hurst - While this may sound far-fetched and futuristic, the truth is that AI is already infiltrating today’s workplaces in dozens of subtle ways.

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  • 2017 State of Work Webinar Q&A Follow Up

    2017 State of Work Webinar Q&A Follow Up

    by Heather Hurst - After our recent webinar, we received a lot of questions from our guests. We wanted to make sure we answered all of them, so here are the presenters' answers.

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  • 10 Email Hacks that Will Save Your Sanity

    10 Email Hacks that Will Save Your Sanity

    by Heather Hurst - I’ve gathered up 10 tried-and-true email hacks that can help you spend less time reading and replying—and more time focused on the work you were hired to do.

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  • 3 Tips For Surviving the Modern Office

    3 Tips For Surviving the Modern Office

    by Heather Hurst - As we found in the 2016-2017 State of Enterprise Work Report, the office can be a place of many emotions, and the negative ones aren’t that hard to fix.

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  • 4 Ways to Bring Sexy Back to Governance

    4 Ways to Bring Sexy Back to Governance

    by Heather Hurst - Governance is a great idea, but is often implemented poorly. Here's how you can make it sexy within your organization.

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  • 6 Tips to Better Resource Management

    6 Tips to Better Resource Management

    by Heather Hurst - Heather and Erica Gunn at Nordstrom presented at Content Marketing World this week. Here is a Cliff Notes version of their invaluable presentation.

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  • Off-Mic with Masterful Marketers: How Jay Baer Does Great Work

    Off-Mic with Masterful Marketers: How Jay Baer Does Great Work

    by Heather Hurst - Learn how Jay Baer, Convince & Convert president, keeps the lines of communication open, delegates to his team, and brings genuine passion to his work.

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  • Off-Mic with Masterful Marketers: How Carlos Gil Does Great Work

    Off-Mic with Masterful Marketers: How Carlos Gil Does Great Work

    by Heather Hurst - Learn how Carlos Gil, head of global social media for BMC Software, manages his time and collaborates with other marketers to maximize productivity and do great work.

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  • Off-Mic with Masterful Marketers: How Ian Cleary Does Great Work

    Off-Mic with Masterful Marketers: How Ian Cleary Does Great Work

    by Heather Hurst - Learn how digital strategist, RazorSocial founder, and keynote speaker Ian Cleary manages his time to create valuable work—and prove that value to clients.

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  • Michael Junior at LEAP 2017: "Live with Purpose and Find Your Why"

    Michael Junior at LEAP 2017: "Live with Purpose and Find Your Why"

    by Heather Hurst - As part of LEAP 2017, I attended a keynote by comedian and motivational speaker Michael Junior. I laughed. I cried. I learned something new about finding one's purpose in life.

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  • LEAP Panel: The Future of Work, According to Four Very Smart People

    LEAP Panel: The Future of Work, According to Four Very Smart People

    by Heather Hurst - We got Jay Baer, Terri Trespicio, Raj Raghunathan, and Jennifer Cardella on one stage to discuss the future of work. Here's what they had to say.

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