Jay Baer

Jay Baer is a renowned business strategist, inspirational keynote speaker, and the New York Times bestselling author of five books who travels the world helping businesspeople gain and keep more customers. Jay has advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 32 of the FORTUNE 500.

  • Are Workers Trying to Disappear to be More Productive?

    Are Workers Trying to Disappear to be More Productive?

    by Jay Baer - We’re consistently seeing team members take projects home and embrace non-traditional schedules in an attempt to find enough solace to actually do work.

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  • Yes or Faux—Grading 16 Future of Work Predictions

    Yes or Faux—Grading 16 Future of Work Predictions

    by Jay Baer - For each of the 16 predictions collated for the State of Enterprise Work Report, I have added some commentary of my own and have graded them on a scale of one to five Workfront lions.

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  • How Short-Form Video Can Transform Your Marketing Team

    How Short-Form Video Can Transform Your Marketing Team

    by Jay Baer - The process of creating and viewing video encourages involvement, learning, and sharing.

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  • 6 Things You Must Do Before Buying Work Software

    6 Things You Must Do Before Buying Work Software

    by Jay Baer - A little pre-planning can save you a lot of time, money, and heartache when you’re investigating, buying, and rolling out new marketing software.

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  • Five Ways to Turn Snackable Content Into a Full Meal

    Five Ways to Turn Snackable Content Into a Full Meal

    by Jay Baer - How can marketers adapt their processes to make the switch from long-form content to more, shorter content

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  • Small is the New Big: Why Relevancy is the Killer App

    Small is the New Big: Why Relevancy is the Killer App

    by Jay Baer - Battle the invitation avalanche and bridge relevancy gaps for your customers by creating small, specific marketing plans.

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  • How to Waste Less Effort on Your Content Marketing

    How to Waste Less Effort on Your Content Marketing

    by Jay Baer - Map your content to customer journeys and create more relevant, effective content that's worth the time and effort.

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  • 6 Ways NOT to Screw Up the Rollout of that New Software You Just Bought

    6 Ways NOT to Screw Up the Rollout of that New Software You Just Bought

    by Jay Baer - Take it from someone who manages 57 software licenses: here's how to avoid disaster in your next new software rollout.

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  • The Marketing Org Chart Has Met Its Match

    The Marketing Org Chart Has Met Its Match

    by Jay Baer - I have been in marketing in some form or fashion for 28 years. During much of that span, marketers' roles, including my own, were delineated and codified.

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  • Customer Experience is the New Marketing

    Customer Experience is the New Marketing

    by Jay Baer - Customer experience is the new marketing. It is what sets great companies apart from good and good companies apart from mediocre.

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  • 5 Ways Video can Help You Communicate Better

    5 Ways Video can Help You Communicate Better

    by Jay Baer - Combined with our addiction to sharing, technology has connected us in ways that would have been unthinkable not long ago.

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