Logan Mallory

Logan is a digital marketing manager with experience in leveraging digital mediums to drive lead generation and e-commerce revenue. Currently he manages web strategy at Workfront, which means he spends his days focused on conversion rate optimization, A/B testing and SEO. Logan received his MBA from Brigham Young University, is passionate about his family, public speaking and reading great books like "How Will You Measure Your Life?" and "Ender's Game".

  • How to Write a Killer Project Plan That Gets Results

    How to Write a Killer Project Plan That Gets Results

    by Martin Webster - How to Write a Project Plan is the ONLY guide you need to understand project planning. Learn to plan for quality and prepare and predict for difficulties.

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  • Kanban System for Agile Marketing: A Beginner’s Guide

    Kanban System for Agile Marketing: A Beginner’s Guide

    by Andrea Fryrear - The Scrum methodology is one of the most popular ways for new teams to adopt an agile marketing approach, but it’s by no means the only option.

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  • What Does Project Management Mean to Me? A Project Manager's Sermon

    What Does Project Management Mean to Me? A Project Manager's Sermon

    What Does Project Management Mean to Me? Martin Webster's flash-blog sermon on what it means to be a project manager today.

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  • How To Create An Agile Marketing Team

    How To Create An Agile Marketing Team

    Learn more about Agile Marketing & its benefits with this step-by-step guide. Learn what agile marketing is, how to implement, brainstorming, & much more.

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  • Project Management 101: The 5 Ws (and 1 H) that should be asked of every project!

    Project Management 101: The 5 Ws (and 1 H) that should be asked of every project!

    by Logan Mallory - With all the methods, practices, principles, tools and techniques at project managers' disposal, you can easily forget the fundamental principles of project management.

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  • Differences between Program Management and Project Management

    Differences between Program Management and Project Management

    by Logan Mallory - Have you ever found yourself trying to identify or explain the difference between program and project management? You’re not alone.

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  • How to Write a Business Case ― 4 Steps to a Perfect Business Case Template

    How to Write a Business Case ― 4 Steps to a Perfect Business Case Template

    by Logan Mallory - Project management is naturally complicated, but can be disastrous if you don’t have sufficient buy-in from the right parties.

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  • Accountability vs Responsibility in Project Management

    Accountability vs Responsibility in Project Management

    by Logan Mallory - When we saw this article about "Accountability vs Responsibility in Project Management" from Shim Marom, we felt like it would make a great addition as a guest post on our blog.

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  • 4 Types of Projects — Which Kind Are You Leading?

    4 Types of Projects — Which Kind Are You Leading?

    by Logan Mallory - Workfront wants to make you and your team as effective as possible and felt like Martin Webster’s post about unique types of projects could be helpful.

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  • Performance Metrics for Areas of Project Management

    Performance Metrics for Areas of Project Management

    Relevant performance metrics will enable us to improve our understanding by removing uncertainty so that we can make well informed decisions.

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  • The 6 Project Constraints

    The 6 Project Constraints

    We're thrilled to have Shivshanker Shenoy as a guest blogger on Talking Work and hope you find his content as beneficial as we do.

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  • What is Agile Marketing? (and why you should care)

    What is Agile Marketing? (and why you should care)

    Industry expert Andrea Fryrear has some fantastic insights into Agile Marketing and they are worth sharing as a guest post on our blog.

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  • What Type of Manager Are You?  Find Out With This Quiz!

    What Type of Manager Are You? Find Out With This Quiz!

    by Logan Mallory - No matter your role in your company, it's a smart idea to ask from time to time: "What type of manager are you?"

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  • How to Be a Better Project Manager: 81 Tips from PM Experts

    How to Be a Better Project Manager: 81 Tips from PM Experts

    by Logan Mallory - In today's professional environment, project managers are required to wear a variety of hats, shifting between everyday team management to big picture strategy

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