Sam Petersen

Sam believes that every marketing pain has an effective solution, and he's ready to evangelize that solution to the masses. His evangelism especially focuses on topics related to creative services, in-house agencies, content marketing, and Agile Marketing. He works with the solutions marketing team at Workfront Monday through Friday, and goes to the mountains or the pickle ball courts on the weekends.

  • Agile Methodology for Marketers: A Brief History

    Agile Methodology for Marketers: A Brief History

    by Sam Petersen - The history, the manifestos, and the reasons your team should join the Agile revolution.

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  • How to Manage Multiple Projects

    How to Manage Multiple Projects

    by Sam Petersen - Trying to manage multiple content marketing projects at one time can be a nightmare.

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  • What are the Different Personality Types Creative Teams Deal With?

    What are the Different Personality Types Creative Teams Deal With?

    by Sam Petersen - One of the joys of working on an in-house creative team is that you get to work with an array of people with different personality types.

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  • How to Prioritize Projects with Agile Marketing

    How to Prioritize Projects with Agile Marketing

    by Sam Petersen - Agile marketing is proving more and more that it's the Chuck Norris of making teams more productive and responsive to change and opportunity.

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  • What is a Milestone in a Content Marketing Workflow?

    What is a Milestone in a Content Marketing Workflow?

    by Sam Petersen - In trying to keep up with the digital world, content marketers struggle to organize their workflows, meaning it's even harder to find time to document project workflows.

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  • 3 Productivity Hacks for Creative Teams

    3 Productivity Hacks for Creative Teams

    by Sam Petersen - “Less is more,” Uncle Joe always used to say; but did Uncle Joe really think that one through? What about battery life, sleep, and common sense?

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  • How to Build Team Credibility

    How to Build Team Credibility

    By Sam Petersen - Creatives are a vital part of any organization. They own the voice, the tone, and look and feel of the brand—but also its larger message and value.

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  • Project Planning Best Practices

    Project Planning Best Practices

    by Sam Petersen - How in-house creative teams can effectively prioritize competing projects and requests.

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  • Request Management on a Creative Services Team: How to Kill Request Chaos

    Request Management on a Creative Services Team: How to Kill Request Chaos

    by Sam Petersen - The process of receiving new work requests (often called the "intake process") is where the corporate creative workflow starts, and sadly, it's often where order and visibility end.

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  • Resource Management for Creative Teams: 3 Ways to Improve Resource Utilization

    Resource Management for Creative Teams: 3 Ways to Improve Resource Utilization

    by Sam Petersen - Creative leaders need a better way to make sure their resource management practices include ensuring that resources are utilized as efficiently as possible.

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  • 5 Marketing Solutions for In-House Creative Teams

    5 Marketing Solutions for In-House Creative Teams

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  • How In-House Creative Teams Can Improve the Client Experience

    How In-House Creative Teams Can Improve the Client Experience

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  • Creative Directors vs. Creative Leaders

    Creative Directors vs. Creative Leaders

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  • Time Tracking for Creative Teams: Four Ways to Do it Successfully

    Time Tracking for Creative Teams: Four Ways to Do it Successfully

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  • Chargeback Billing 101: A Model for In-House Creative Teams

    Chargeback Billing 101: A Model for In-House Creative Teams

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  • Mastering Creative Briefs: Best Practices for Eliminating Ambiguity

    Mastering Creative Briefs: Best Practices for Eliminating Ambiguity

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