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Admiral Case Study

January 27, 2017

Insurance provider improves visibility and ensures marketing compliance with online proofing application


“After a period of research, and after looking at numerous solutions, ProofHQ ticked all boxes. It’s a less demanding and a more cost-efficient solution than all the others we considered.”
Pietro Diana, Creative Director, Admiral

Admiral is a UK based insurance company that started in 1993, specializing in car insurance. Since then, they have expanded their offerings to multi-car insurance, home insurance, travel insurance, pet insurance, and van insurance. As one of the UK’s largest motor insurance providers, Admiral has expanded its operations in the UK and abroad: US, France, Italy, and Spain.

Admiral Group insures more than 3 million vehicles and employs 6,000 workers worldwide. In addition to fulfillment packs and customer documentation, its creative studio must draft, review and approve a large volume of marketing content across a variety of distribution channels, such as policy documentation, web pages, emails, TV spots and radio ads.

With approximately 100 jobs in the studio at any time per week, the small team is tasked with creating more content for more distributed channels in a short amount of time. And as a highly regulated company, there are specific industry requirements for all marketing communications that require 2-20 people signing off on an item at any stage. The Admiral Group needed a solution that would simplify and streamline the creative review and approval process while ensuring marketing compliance across all marketing communications.


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