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AdRoll Case Study

January 5, 2017

AdRoll Increases Production Tasks by 10% per Person, per Sprint with Workfront Agile Capabilities

AT A GLANCE

  • AdRoll
  • Marketing Services
  • www.adroll.com
  • San Francisco, CA

CHALLENGES

  • How to simplify the transition to Agile marketing
  • How to improve project management with an existing system
  • How to increase time spent being creative 

BENEFITS

  • Increased production tasks by 10% per person, per sprint
  •  Improved project communication, visibility, and transparency
  •  Allowed more time for creativity

Transitioning to Agile Marketing and the Workfront Marketing Work Management solution improves the Adroll marketing team's efficiency, collaboration, and project visibility.

An Agile Marketing methodology, combined with Agile capabilities in Workfront, has enabled AdRoll to more effectively prioritize creative projects. Today, AdRoll relies on Workfront during biweekly sprints to improve project transparency and increase production tasks while giving designers more time to be creative. 

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