Cosmetics brand improves design collaboration
“Before ProofHQ, the Bare Escentuals team would use email and hardcopy to route creative content for review and approval. It would take a minimum of two weeks to fully route each project. Now with the easy to use online proofing tool, they have reduced the time required to review a project by nearly 50 percent.”
Bare Escentuals is a cosmetics company in San Francisco known for using high quality natural ingredients in its popular line of products. In 2001, the bareMinerals product line became BareEscentuals’ number one selling brand. Since then the company has developed a devoted following and a diverse line of makeup and skincare products covering four distinct brands.
Hardcopy proofing was preventing Bare Escentuals from meeting important marketing deadlines. Online proofing eliminated the paper and improved team collaboration, resulting in increased productivity and quicker time-to-market.