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Carphone Warehouse Case Study

June 6, 2016

AT A GLANCE

CHALLENGES

  • Late store openings negatively impacted revenue and competitive advantage
  • Lack of project visibility prevented resolving issues early in store opening process
  • Inefficient reporting caused delays

BENEFITS

  • Increased number of refit projects handled by 200%
  • Reduced status meetings from three to one per week
  • Cut store merchandising time in half
  • Lowered costs, preventing revenue loss and increasing revenue
  • Improved customer satisfaction and employee engagement
  • Experienced a rapid return on its Workfront investment

The connected world is full of complexities. Yet great customer service from Carphone Warehouse, an independent and impartial retailer, makes it easier for individuals and businesses to navigate difficult decisions about the best hardware, accessories and services. Because opening new stores and refitting existing ones faster significantly impact the company’s revenue, Carphone Warehouse looked to Workfront to help it increase project efficiency.

Founded in 1989, Carphone Warehouse Group (CPW) is the largest independent European telecommunications retailer, with approximately 2,000 stores across Europe and well-developed online channels. It specializes in combining hardware, connections and services. Since 2009, the company has been evolving its store format to incorporate a wider range of products and services that make people’s lives better through technology.

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