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Clarks Case Study

January 27, 2017

How Clarks uses ProofHQ to manage retouching and approval on thousands of product photos, completing projects 80% faster


“ProofHQ completely streamlined our collaborative process. It was quick to implement and our reviewers and managers became familiar with the tools almost instantly. The experience has been a great success.”
Jeffrey Weiss, Head of Creative Services, The Clarks Companies, North America

A global multi-million dollar shoe manufacturer must create, review and approve a high volume of retail collateral, including product photography. Image retouching is a major activity in the creative production team.


Clarks relied on hard copy proofs that required physically carrying folders full of multiple printed versions back and forth from a local prepress house. Coupled with growing demand, higher-volumes of content were needed to meet their tight deadlines. This process began to slow down Clarks’ entire marketing cycle.


ProofHQ provides a simple process for managing the review and approval of Clarks product photography and image retouching. The company now has real-time ability to view the most current version of a proof, add comments and provide feedback on other reviewers comments. Because it is an online solution, the company no longer relies on printing hard copy proofs and manually routing them to and from the prepress office. No longer restricted to local vendors, Clarks was able to outsource their design work to a prepress agency in India, saving time and money.


ProofHQ’s easy-to-use tools have accelerated Clarks’ review and approval process. The time required to manage proofs has been slashed by 80%, while the number of revisions required to complete each proof was cut in half.

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