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Focus Brands Case Study

August 5, 2016

FOCUS Brands Standardizes Marketing Requests and Approvals for 7 Different Creative Teams in Workfront, eliminating paper-based routing, speed audits, and improving team efficiency by 20%.

AT A GLANCE

CHALLENGES

  • Rudimentary project management software
  • Time-consuming and error-prone manual processes
  • Difficulty assigning tasks, conducting audits, and managing approvals

BENEFITS

  • 20% estimated increase in team efficiency
  • 30 fewer hours spent on creative audits annually
  • 5 hours saved in administrative time a week
  • Lower paper and printing costs

Imagine producing national marketing campaigns for multiple brands with hundreds of franchisees. That’s exactly what FOCUS Brands does as part of the company’s commitment to develop food service brands through a repeatable operating model. FOCUS Brands has 7 creative teams responsible for helping to build brand loyalty and drive revenue across the U.S. and internationally. For a national promotion across Moe’s Southwest Grill locations, for example, FOCUS Brands may create up to 100 different deliverables. To better position the company for expansion and digital delivery, FOCUS Brands implemented the Workfront Marketing Work Management solution. Today, Workfront enables brand marketers and creatives to be more productive and efficient.

FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants, and cafes throughout the U.S. and in over 60 foreign countries under the brand names Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.

 

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