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How House of Blues Case Study

June 6, 2016



  • Small team struggled to keep up with increasing number of requestors and projects.
  • Request and design proof management was handled through email, creating confusion and making accountability nearly impossible.
  • Existing project management tools were inefficient, difficult to adopt.


  • One system of engagement enabled real-time communication, eliminated confusion
  • Robust reporting for immediate and accurate status updates
  • Better resource management resulted in significantly decreased over-time
  • Automation allowed team to reclaim valuable design time

Struggling To Keep Tempo

Erin and her team of graphic designers were in charge of providing creative services to 57 requestors at all House of Blues and LiveNation venues nationwide, from Hollywood to Texas to Maryland. The barrage of projects—usually 250 per month—ranged from fliers and menus to bus wraps and billboards. Despite having their team reduced from four to three members and their number of venues increased from 12 to 33, the small team miraculously kept their heads above water. But Erin was well aware that her team had accomplished this despite their clunky work tools, regularly working late on nights and weekends to stay on track.

Requests were emailed as Word documents. Design proofs would be emailed out for review, only to multiply into different versions and make accountability nearly impossible. Erin and her team had brought in project management software that met some of their needs but proved difficult for her requestors to adopt.

It soon became obvious that, if Erin was ever going to get better visibility into her team’s activities, she needed to do something different.

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