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Kids II Case Study

March 28, 2017

Product development, sales, marketing, and IT staff experience time savings, predictability, and productivity boosts from Workfront.


  • Kids II
  • Manufacturing
  • www.kidsii.com
  • Atlanta, GA


  • Overcoming system and process silos
  • Eliminating confusion about task assignments
  • Reducing time in meetings


  • 50% efficiency increase
  • 90% reduction in IT email
  • 80% administrative time savings
  • 70% reduction in marketing project iterations
  • 50% reduction in meeting time
  • Improved predictability and greater confidence in IT
  • Consistent reporting

Time to market can mean the difference between break-even and blockbuster products in highly competitive industries such as retail. That’s why baby and infant product company leader, Kids II® continually evaluates and improves its product development and delivery processes. To remediate inconsistencies in project visibility across employees and teams, the company deployed Workfront enterprise-wide and estimates the work management solution has improved efficiency by 50% across the organization.

Kids II, Inc. develops industry-changing product innovations for families across the globe. Its brand portfolio includes Bright StartsTM, IngenuityTM, Baby EinsteinTM and OballTM. Headquartered in Atlanta, Kids II has 14 global offices on 6 continents, serving customers in more than 72 countries.

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