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Roots Case Study

January 27, 2017

Roots improves communication and efficiency of geographically distributed retail teams, reduces project time by 50%


“ProofHQ easily saves us 10+ hours each week. We couldn’t be more pleased with the results.”
James Connell, Vice President, E-commerce & Marketing, Roots

A leading lifestyle brand must manage high volumes of retail collateral for an online storefront and more than 150 brick-and-mortar stores across the U.S., Canada and Asia. The review process is complex and involves routing proofs to internal and external stakeholders in geographically distributed offices.


Roots’ marketing team depended on email to route PDFs of drafted collateral to each stakeholder. All feedback had to be collated by the marketing manager before being passed on to designers. The time required to reconcile issues became a serious bottleneck, slowing down the company’s ability to deliver collateral on time.


ProofHQ converts Roots’ collateral drafts into online proofs. Reviewers only need a Web connection to access ProofHQ’s simple marking and commenting tools at any time. They now markup and comment directly on the same document, saving time and effort.


With ProofHQ, Roots has greatly improved their collaboration, linking their distributed stakeholders and communicating more effectively on creative review and approval. No longer tied to email, all discussions of collateral are threaded and streamlined throughout the online proofs, eliminating hours off each project.


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