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11 Marketing Technologists on Digital Transformation ebook

April 4, 2018

Digital transformation is top of mind for CEOs across the globe—so it's no wonder that it's also top of mind for marketing operations professionals who are trying to modernize and improve workflows across their department. However, research is showing that many teams in the midst of digital transformation struggle to get these initiatives off the ground successfully. Read through this ebook for actionable tips and best practices from experienced marketing professionals, including:

  • How to eliminate data and team silos
  • Maximize the value of your marketing technology
  • Avoid tool overload
  • Build partnerships to encourage trust and gain buy-in
  • Ask the right questions and go at the right pace

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Transform or Get Left Behind
Transform or Get Left Behind