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Anatomy of a Rebrand

August 17, 2016

Thinking about a corporate makeover? This step-by-step guide will help you navigate all three stages, from the initial decision through a successful launch.

Markets change. Companies evolve. Technology advances. For these and many other reasons, you may be starting to suspect that your brand is outdated or ill-suited to your current and future goals. Perhaps an extreme makeover is in order.

In this comprehensive eBook, you’ll learn:

  • Six good reasons to rebrand—and a few good reasons not to
  • Five essential steps of building a new look and feel, from brand audit to master task list
  • Six tips for launching your new brand, both internally and externally
  • Google’s unfortunate original name, plus dozens of other fun facts

Authored by Workfront CMO Joe Staples, this guide provides real-life examples from the two internal rebranding initiatives he spearheaded at two different companies—the latest of which unleashed the Workfront name and lion logo you see on this page.

Download the eBook today.

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