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The Mind of the CMO - A Workfront/Edison Research Study

March 2, 2018 Nick Scholz

Have you ever wondered what marketing executives are thinking? Whether you're a campaign manager, a graphic designer, a content creator, or a CMO yourself, the decisions that top-level marketers are making in 2018 will have a significant effect on your day-to-day work.

  • What are CMOs biggest challenges in 2018?
  • What frustrates them?
  • Where do they see opportunities, and what technology are they planning to use to seize those opportunities?
  • How is the role of hiring and digitization initiatives affecting strategic choices?
  • How are departments measuring success, and how many top leaders don't know if they're measuring at all? 

The research study, created in partnership with Edison Research, answers these questions and many more using survey data from marketing executives in a variety of companies and industries. 
 

About the Author

Nick Scholz

As Solutions Marketing Manager for Workfront, Nick has helped build the marketing strategy and content for the Workfront services organization, and the Workfront expansion team. He loves to help marketing teams find the right methodology, tell the right story, and create content that adds real value for customers. When he’s not busy consuming work chaos, he can be found telling scary stories to his older son, or dancing in the kitchen with his younger one. He also loves writing, spending time with his wife, eating desserts of any kind, and listing things in groups of three.

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