Making the Business Case for a Marketing Work Management Solution
From start to finish, any project can easily be derailed or delayed by anything from miscommunication, loss of focus, excessive meetings, and everything in between. In today’s complex environment the pathway to a successful business or campaign is challenging and cannot be achieved by the old traditional ways.
The good news is that a comprehensive Marketing Work Management (MWM) tool is available. But, how can decision-makers choose the right solution when they’re faced with budgetary, implementation, or ROI concerns?
In this white paper, you can learn more about the “whys” and how you can build a business case to make a more fluid, manageable system work for your team by:
- Managing the end-to-end lifecycle of marketing work
- Promoting varying types of marketing work and rundowns
- Improving communication and collaboration processes
- Focusing attention on the right tasks
About the Author
Natalie Ward is a Content Marketing Manager on the Solutions Marketing team at Workfront with nearly a decade of experience in various marketing functions. Her background includes marketing for both business and non-profit organizations including content production, public relations, events, and brand management. When she isn’t managing content—or the schedules of her four kids—she enjoys talking with friends over delicious cuisine.Follow on Twitter More Content by Natalie Ward