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Marketing Compliance Executive Summary

February 8, 2017

How an Online Proofing Application Helps Marketers Manage Compliance

Compliance and regulatory issues aren’t just for the legal department or for heavily regulated industries. While the healthcare, financial services, consumer packaged goods, and automotive sectors must adhere to regulatory guidelines, every company has brand standards that must be met.

Compliance, in its traditional sense, means that content must be legally accurate to prevent lawsuits and heavy fines. But compliance also means meeting internal standards that properly express the brand voice. This is critical in all industries as buyers gain more control with channel preferences and content accessibility in an increasingly digital world.

The creative review and approval process needs a better tool to replace time-consuming manual processes and meet internal and external standards.

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