Marketing Compliance Report 2017
Did you know that at least 10 percent of marketing teams have been fined or involved in lawsuits because of non-compliance? Or that many marketing teams have compliance processes that involve six or more approvers? Especially for heavily-regulated industries like financial services, healthcare, and food services, publishing compliant marketing assets can be nothing short of nightmarish—to say nothing of stresses involved with managing brand standards and protecting brand integrity.
Read this report to find out the weak links in the marketing compliance process, as well as to benchmark your team's performance. Is your team managing compliance efficiently?