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Measuring and Analyzing Work

January 4, 2017 Jernae Kowallis

How to Prove Your Marketing Team’s Value

Most marketing teams feel the undeniable drive to improve their work processes and resource visibility, but without a clear insight into project metrics and data, your team most likely feels equally lost. Learn to justify your team’s value and improve by combating the top Measure and Analyze challenges:

  • Missed deadlines
  • Low-priority work taking precedence
  • Repeating mistakes
  • Inability to justify resources

About the Author

Jernae Kowallis

Jernae Kowallis is a Content Marketing Specialist with Workfront's Solutions Marketing Team. Her experience includes marketing for both retail and business as well as copyediting, copywriting, branding, and public relations. In her spare time, you can find her writing novels and traveling to distant lands (both real and unreal).

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