This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow.
With this guide, you’ll learn how to:
- Manage the entire lifecycle of creative work, from creative briefs to KPIs
- Align your work with company strategies and goals
- Measure your creative team’s performance and make data-driven decisions
- Prove the value of your team to your clients and other stakeholders
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On average, workers use only 45% of their time on their primary job duties.