Creative Directors Aren't Creative

August 11, 2016

The role of creative director is coveted among many creatives. And with good reason. According to The State of the Creative Director Report based on a 2016 survey conducted by Workfront and Mighty Guides, creative directors have a lot of good things going for them.

But, the results of the survey show one particularly ironic finding: creative directors don't actually spend much of their day being creative. This infographic explores the reasons behind the creative director's paradox.

creative director infographic

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