Experts are saying that Agile Marketing practices will be ubiquitous by 2020, so how can you get ahead of the curve?
To get started will require choosing the right variation of Agile, and being willing to assess and reassess in order to get the best from your people. This webinar will answer the questions, “Which Agile methodologies might work for us?”, “What should a new marketing team be looking for when we assess our methodology?” and “What kinds of questions should we be asking to get the most out of Agile?”
In this webinar, we establish a series of six actionable steps—using insights from industry experts—to becoming an Agile marketing team. If you’re considering getting started with Agile Marketing, you won’t want to miss this!
In this webinar, you will:
- Discover how to get started with Agile in your Marketing team
- Determine the right Agile Marketing methodology for you
- Find strategies that will help you get buy-in and mitigate the pain of change
- Learn how to focus on continuous improvement
About the presenters
Scott Adams is a creative and technical project manager in the field of marketing. Scott has worked at Mike's Hard Lemonade, AquaStar, King County, Tableau Software and currently Starbucks Coffee Company. He has lead software implementation and data integration projects for Tableau and Starbucks global marketing teams which took him around the world (London, Toronto, Sydney, Singapore, Toyko, and Shanghai) to train users and improve marketing campaign processes in project management via Workfront.
Solutions Marketing Manager
As Solutions Marketing Manager for Workfront, Nick has helped build the marketing strategy and content for Workfront and their services organization. He loves to help marketing teams find the right methodology, tell the right story, and create content that adds real value for customers. When he’s not busy consuming work chaos, he can be found telling scary stories to his older son, or dancing in the kitchen with his younger one. He also loves writing, spending time with his wife, eating desserts of any kind, and listing things in groups of three.