Agile Marketing is rapidly becoming the go-to mindset for modern marketers. If your team is ready to take the plunge into Agile, but you’re still trying to wrap your head around how to organize your work in a more Agile way, this is the place for you. Watch this webinar featuring Scott Brinker, author of Hacking Marketing, and David Lesuè, Creative Director and Scrum Master at Workfront, for a more tactical presentation on how to get started with Agile.
In this on-demand webinar, you will learn:
- Why Waterfall project management no longer works for marketers
- How to turn your big marketing campaigns into small sprints
- Understand the basic Agile workflow
- How to do Agile on a shared services team
About the presenters
Scott publishes the Chief Marketing Technologist blog, chiefmartec.com, and is the program chair of the MarTech conference series. He is the author of the book Hacking Marketing. He is also the co-founder of ion interactive, a provider of interactive content marketing software to many of the world's leading brands.
David Lesué has worked professionally as a graphic designer, UX designer, and art director for the last 16 years. At Workfront, he leads the efforts of the creative services team (web, print, and video) as the Creative Director. Prior to Workfront, Dave held leadership roles at Omniture, RiSER Media, Brigham Young University, and Adobe.