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Conquer the Corporate Jungle: 5 Ways CMOs Can Prove Value

December 14, 2017

 

The corporate world is a jungle. It's dense, difficult to navigate, and competitive. Marketing executives who struggle to prove the value of marketing internally may feel pressured by the CEO to lead a marketing team that can deliver more marketing projects, faster, without sacrificing quality.
 
As the CMO, you need the ability to demonstrate value—beyond lead generation—to avoid being viewed as irrelevant, ineffective, or unproductive. But you also need the tools, skills, and knowledge that will help you improve the internal perception of your marketing organization.
 
Join Jay Baer, President of Convince & Convert Media, and Gary Clinger, VP of Marketing at Workfront, to learn 5 ways CMOs can prove that their marketing team is:
  • Crucial to the business
  • Doing more than creating swag
  • Able to execute with speed, creativity, and quality
  • A valuable, strategic partner to other business units

About the presenters

““Jay

Jay Baer

President and CEO,

Convince & Convert

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.

 

““J. Alan

Gary Clinger

Vice President, Marketing,

Workfront

Gary Clinger has over 20 years of experience managing marketing campaigns for enterprise software companies. He is passionate about creative marketing that creates genuine conversations with existing and potential customers. In his current role, Gary leads the Solutions Marketing and Field Marketing teams in developing marketing strategy and tactics for Workfront. Prior to Workfront, Gary held marketing leadership roles at Novell and NetIQ.

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