Modern retail marketers are doing things that their forebears in the pre-digital era couldn’t dream of, but if you ask about their challenges, then you’ll hear painful tales of lost work requests, mishandled approvals, broken workflows, and a mutating workload that grows faster than they can tackle it.
Savvy marketers are looking to Work Management principles to tame their workload without being driven to the brink of burnout. Watch this webinar to learn six actionable steps—using insights from industry experts—to help you better plan, execute, and measure retail marketing projects.
In this webinar, Nick Scholz and Rhonda Cancino will answer questions like:
- Why is marketing workflow and project management so important?
- What are the benefits of a centralized request system?
- How can I optimize my review and approval process?
- What is an example creative workflow, and how do I get started?
About the presenters
Pier 1 Imports
Rhonda Cancino is a Marketing Traffic and Project Management Specialist at Pier 1 Imports. She has over 20 years experience in graphic design, creative instruction, print production management, brand package development and creative workflow optimization.
As Solutions Marketing Manager for Workfront, Nick has helped build the marketing strategy and content for Workfront and their services organization. He loves to help marketing teams find the right methodology, tell the right story, and create content that adds real value for customers. When he’s not busy consuming work chaos, he can be found telling scary stories to his older son, or dancing in the kitchen with his younger one. He also loves writing, spending time with his wife, eating desserts of any kind, and listing things in groups of three.