One of the greatest challenges of in-house creative teams is dealing with difficult internal clients, according to the 2015 In-House Creative Services Industry Report. Clients often want frequent updates on work, they change the scope of projects, request just one more revision, or offer conflicting feedback.
In many cases, your headaches, lost sleep, and the twitch in your right eye can be attributed to trying to manage stressful client relationships. Research has shown that the difficulties related to these challenging relationships often arise when clients don’t have enough transparency into the projects they request from the creative team.
Join Workfront and ATB Financial as they reveal seven strategies for providing greater transparency to internal clients. Plus, learn how to turn that transparency into better client relationships so you can:
- Prove your value to internal clients
- Reduce your team’s stress levels
- Avoid rework and extra revisions
- Streamline client approval processes
About the presenters
Sr. Traffic Manager
Bill Gattinger is Manager, Traffic and Direct Marketing at ATB Financial in Edmonton, Alberta Canada. He has been involved in the production and creative industry in Canada and the US for over 40 years. He has been an avid user and an unabashed fan of Workfront for over 2 years. He loves the Oilers but he bleeds KC Chiefs red.
SOLUTIONS MARKETING MANAGER
As Solutions Marketing Manager for Workfront, Brent Bird leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting. He is working to attend a game in every Major League baseball park to determine which hot dog wins.
Who should watch this webinar
- VP of Marketing
- Director of Creative Services
- Graphic Designers
- Marketing Professionals