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Marketers, the '80s Want Their Spreadsheets Back

May 25, 2016

CHAOS contends emails and spreadsheets are still as good as ever to help manage marketing work. They will seek to demonstrate how these ubiquitous tools can work for the tiniest of teams to the largest of marketing departments. Workfront argues that email and spreadsheets are holding marketers back from doing their best work. Rather than be content with outdated tools, Workfront will explain how modern marketers can automate their workflows and get more done.

By the end of this webinar, you’ll understand:

  • Why email and spreadsheets are your frenemy
  • Common productivity myths afflicting marketing teams
  • The true cost of using outdated tools to manage marketing work

About the presenters

Burt Younker

Burt Younker

Founder & President

Center for Honoring Ancient Office Solutions (CHAOS)

Burt is proud to be the face of CHAOS. He spends countless hours extolling the virtues of office technology and how it is still relevant today. Burt is fast at work welcoming email and spreadsheets into CHAOS' Hall of Fame. He preoccupies his free time color coding his 17-tab spreadsheet while searching for work requests in his email.

Robert Oscanyan

Robert Oscanyan

Market Intelligence Manager

Workfront

As Market Intelligence Manager, Robert makes it his business to keep his finger on the pulse of marketing technology. Before Workfront, Robert spent several years as a project manager within the healthcare industry and as a Workfront customer. When he's not studying market trends, he keeps himself busy with his two sons and triplet daughters - or rather, they keep him busy.

leap-shawn-dickerson

Shawn Dickerson

Director, Enterprise Solutions Strategy

Workfront

Shawn Dickerson has over 15 years of experience in managing marketing teams for Fortune 1000 companies, venture-backed firms and small startups. In his current role, he oversees the go-to-market strategy for Workfront. Prior to Workfront, Shawn led market research teams at Domo, Novell and other tech companies.

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