Watch Overcoming 5 Universal Challenges Every Marketer Faces

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The State of Marketing Work: Overcoming 5 Universal Challenges Every Marketer Faces

November 17, 2016


A new study from Workfront reveals that demands on marketers have only increased in the last year. While marketers express an optimistic view of their work—both now and in the future—troubling trends have arisen regarding barriers to productivity and the number of hours spent at the office.

In this on-demand webinar, you'll learn tips for:

  • Keeping team members engaged and focused on their “real” work
  • Finding time to be creative while overloaded with meetings and email
  • Dealing with high levels of conflict with other teams
  • Embracing the right tools that will drive productivity and efficiency
  • Preparing for an increasingly flexible work environment—and the end of email?

About the presenters

Joe Staples

Joe Staples

Chief Marketing Officer


As Chief Marketing Officer for Workfront, Joe Staples leads a best-in-class marketing organization focused on building the Workfront brand and driving awareness, thought-leadership, and demand generation. He brings over 18 years of deep leadership experience as a marketing executive for trailblazing tech enterprises. Prior to Workfront, Joe served as CMO for Interactive Intelligence, where he increased the company’s brand recognition from 6% to over 75%, while helping to transition them from a software provider, to a SaaS leader.


Matt Heinz

Matt Heinz

Founder and President

Heinz Marketing, Inc.

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.


Heather Hurst

Heather Hurst

Direcotr, Corporate Marketing


As Director of Corporate Marketing, Heather Hurst leads Workfront’s AR, PR and content marketing strategy. She has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.


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