Make Your Work Matter: Workfront launches powerful ebook to disrupt how knowledge workers think about work

April 5, 2017 Shelbi Gomez

SILICON SLOPES, UT ­­— April 5, 2017 - Workfront®, the leading provider of cloud-based enterprise work management solutions, today published its new ebook ‘Make Your Work Matter’ which looks to challenge the way knowledge workers look at the work week. With chapters drafted by thought leaders within the business world, the book explores how modern day workers can navigate new technologies to remain attentive, motivated, and increase their overall productivity.

Make Your Work Matter: 7 Thought Leaders on Why Work Isn’t Working For You and How You Can Change It’, digs into the fascinating history of the modern workplace, addresses some of the causes of underperformance, challenges conventional wisdom, and provides actionable solutions for today’s workers, as well as provides much needed insight for managers.

Workfront set out to create the ebook following findings from its research that too many qualified, talented individuals find themselves underperforming at work, often due to archaic routines, processes, and tools. The ebook’s central objective is to demonstrate that the ‘typical’ working life of constant overtime can be overhauled and workers can reclaim their productivity and effectiveness within a standard 40-hour week.

“We’ve brought together some of the best minds in the industry to create a knowledge tool that is not just insightful, but most importantly, practical," said Alex Shootman, CEO of Workfront.  "A lot of the content here pushes against today’s norms and customs and forces the reader to think about the purpose of work in a new way. We hope this ebook invigorates all who read it and inspires them to change their work life for the better.”

The ebook’s chapters include:

Time is No Longer Money by business psychologist Tony Crabbe who argues that we should be moving toward a model of managing and measuring attention instead of time.

Data-Driven Management Depends on Identifying the RIGHT Data by Chris Savoie, Director of Product Strategy at Workfront, reveals an exhortation to managers to sift through the ‘noise’ and identify data that can lead to real change.

Work Smarter- not Harder- to Greater Positivity and Success by Raj Raghunathan, Professor of Marketing at University of Texas, Austin, explores the link between positivity and productivity and posits that employees should be encouraged to spend no more than 40 hours a week at work.

The 8 Dos and Don’ts of Change Management by Jada Balster, Director of Marketing, EMEA, at Workfront, discloses a practical guide to navigate change and emerge successful.

Your Office is Annihilating Your Productivity: 5 Ways to Stop It by Amanda Schneider & Suzanne Maynard from Contract Consulting Group contemplates if the very design of the workplace and tools we use are responsible for lacklustre productivity.

My Life Out in the Open: How ‘Open Workspaces’ Stink and What I Did to Win Breaking with conventional wisdom, Chris Brogan, CEO of Owner Media Group and a New York Times bestselling author, takes a critical look at the open plan office and offers solutions to maintain productivity amidst distractions.

Why Change Initiatives in the Workplace Fail by business psychologist Dr Craig Knight examines the complex structures that stifle true progress in many companies.

To download the full Workfront ebook  ‘Make Your Work Matter: 7 Thought Leaders on Why Work Isn’t Working For You and How You Can Change It’, visit http://www.workfront.com/makeyourworkmatter.

About Workfront

Workfront is a cloud-based Enterprise Work Automation solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.

About the Author

Shelbi Gomez

Shelbi is an experienced public relations professional with experience in both agency and corporate marketing environments. She currently guides brand awareness, market research, analyst relations, and customer content. She has nearly a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.

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