New Enhancements to Workfront DAM Improves Management and Distribution of Marketing Assets

March 2, 2016 shelbigomez

SILICON SLOPES, UT — March 3, 2016 — Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today announced, that with the new edition of Workfront DAM, marketers, IT professionals, and other enterprise teams now have the ability to request work and locate once-undiscoverable assets quickly and easily in one single tool — eliminating hours of wasted time.

“The newest version of Workfront DAM gives organizations a seamless experience from work creation all the way through work distribution, making publishing and fulfillment of completed assets a one-click process,” said Steven ZoBell, chief product and technology officer at Workfront. “For end-users, locating assets becomes simple, as they can directly search using keywords or asset metadata — native to the asset since creation — to quickly find, download, and send assets to customers, partners or vendors as needed.”

The newest capabilities in Workfront DAM allows users to:

  • Gain better control over assets — With Workfront DAM users can sync entire folders between Workfront projects and Workfront DAM. Users can also add thumbnail images, metadata, keywords, as well as the ability to create lightbox collection of asset groups — making finding and distributing marketing materials simple. Version control becomes a thing of the past, as the most recently updated version of each file is connected and readily accessible.

  • Connect work-in-progress and final assets seamlessly — Assets produced in Workfront pass relevant metadata seamlessly into Workfront DAM, making files easy to find, organize and distribute to customers, partners, or vendors.

  • Protect and enforce the company brand across departments — Workfront DAM Brand Portal helps to reinforce brand guidelines by taking them out of a PDF format and putting them online where they are easy to share. The Brand Portal also enables quick distribution of digital files across departments, while ensuring conformance to the company brand definition. Asset requests can also be made within the Workfront request queue that is accessed through the Brand Portal.

To learn more about Workfront DAM, visit, workfront.com/dam.

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About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.

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