Workfront Commits to Paving Way for Gender Equality in Leadership Positions by Accepting the ParityPledge

November 1, 2017 Shelbi Gomez

SILICON SLOPES, UT ­­— November 1, 2017 —Workfront®, the leading provider of cloud-based Enterprise Work Management solutions, today announced that the company has joined, a new non-profit organization focused on bringing gender parity to the highest level of business, by accepting the ParityPledge™. The ParityPledge asks for companies to commit to interviewing at least one qualified woman candidate for every open position, vice president and above, including the C-Suite and the board.

The ParityPledge was inspired by the NFL's Rooney Rule, a straightforward solution that improved diversity at leadership levels of NFL teams by requiring teams to include more diverse slate of candidates in the interview process. In just three years, the Rooney Rule helped increase representation of African Americans in team leadership positions from six percent to 22 percent.

“According to statistics, women comprise over half of the population, but only a quarter make up executive and senior-level management positions, and only 5% of women are CEOs," said Laura Butler, SVP of People and Culture at Workfront. “These are stark statistics, but it is important to understand that this isn’t just about meeting quotas, or simply hiring someone because of their gender. This is an effort to ensure that women are given equal opportunities to compete for jobs because increasing gender equality in the workplace drives innovation, creates a contagious culture, and both these things positively impact our clients. For nearly six months we have had a policy in place that focuses on ensuring women are interviewed for every open position and we are really seeing positive change within our company because of it.”

Earlier this year Workfront accepted the ElevateHER challenge and by accepting the ParityPledge it solidifies Workfront’s commitment to elevating woman in its organization and stepping up its commitment to gender equality.

One example of Workfront’s commitment to make the company an attractive place to work for women is its new maternity policy, now giving women 12 weeks of paid leave, and three weeks paid for paternity leave. Workfront also offers US-based employees up to $7,000 towards adoption fees. Additionally, in the past year, there have been multiple “Lean In” chapters started where women are encouraged to uplift and empower other women in the company.   Workfront is also an elite sponsor of Women in Tech, an organization that is built specifically for women working in STEM (Science Technology Engineering, and Math) positions.   The focus on increasing the influence of women is bolstered by the fact that 40% of Workfront’s current senior leadership team are women.

To join the Workfront team, visit

About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek. To learn more, visit or follow us on Twitter @Workfront.

About is a 501(c)(3) not-for-profit profit organization dedicated to gender parity at the highest ranks of business leadership. is assembling a founding advisory board of some of the most recognized men and women leaders in business. The URL was generously donated by The Kennedy Forum.  You can follow on Facebook, LinkedIn and Twitter.

About the Author

Shelbi Gomez

Shelbi is an experienced public relations professional with experience in both agency and corporate marketing environments. She currently guides brand awareness, market research, analyst relations, and customer content. She has nearly a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.

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