FOCUS Improves Team Efficiency by 20%
SILICON SLOPES, UTAH — March 14, 2017 — Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today announced that FOCUS Brands has been awarded a Workfront Lion Award for leading change in its organization. FOCUS Brands, a global franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants, and cafes, including brands Carvel Ice Cream®, Cinnabon®, McAlister’s Deli®, Moe’s Southwest Grill®, and Schlotzsky’s®, significantly transformed its work culture by improving business processes and creating an environment where employees’ jobs are made easier through their use of Workfront. Since implementing Workfront, FOCUS Brands estimates a 20% increase in team efficiency.
FOCUS Brands’ creative services teams are tasked with producing national marketing campaigns to build brand loyalty and drive revenue across multiple brands, serving more than 1,800 franchisees worldwide. They average approximately 500 individual creative tasks per month, with each task including anywhere between 1-10 deliverables. Seven of FOCUS Brands’ creative teams for five brands, plus the licensing and international departments, adopted Workfront’s marketing work management solution to better position the company for expansion and digital delivery and to drive team productivity and efficiency.
Prior to implementing Workfront, FOCUS Brands’ creative services teams used a very rudimentary, error-prone process for incoming work requests. Paper-based processes were the norm for job requests, work assignments, auditing, and approval cycles for any national campaign—and one national campaign could easily require over 100 different deliverables. Creative teams were often lacking the information needed to begin work on creative requests, creating significant lags in projects, and updates and change requests came from a variety of sources: email, mark-ups on routing slips, and in-person communication, which often led to confusion and multiple rounds of revisions.
After an evaluation of project management tools, FOCUS Brands selected Workfront because it offered a comprehensive set of capabilities, including project management, digital proofing, and dashboard reporting. Since implementing in 2016, seven different creative teams have begun using Workfront to manage their work from start to finish. They have created standardized requests for each brand, and franchisees and their local marketing managers can make requests directly in Workfront. Also, they no longer route paper copies for artwork approvals because all edits and approvals are done digitally—which has been vital in helping deliverables and edits from getting lost. Because of the automated dashboards, creative audits, and reporting, the team can now provide accurate reporting and has the data required to demonstrate the need for additional resources.
“Workfront is the clear leader in delivering the capabilities that marketers should have in a work management solution,” said Katie George, services traffic manager at FOCUS Brands. “One of the best things about Workfront is that it’s constantly being updated. Workfront is a living, breathing technology.”
Besides increasing team efficiency, FOCUS Brands has experienced these additional benefits:
- Reduced creative audit process from 8 hours down to 2 hours
- Saved 5 hours in administration time per week by eliminating paper-based artwork routing
- Lowered paper and printing costs due to no longer having to print out more than 25,000 pages of full-color artwork annually
FOCUS Brands will officially be honored at the Workfront Leap 2017 User Conference, being held from April 10 to 13, 2017 at The Grand America Hotel, Salt Lake City’s premier five-diamond hotel.
To read the complete case study, visit https://resources.workfront.com/case-studies/focus-brands-case-study. To learn more about how Workfront can help your team, visit https://www.workfront.com.
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Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.
About the Author
Shelbi is an experienced public relations professional with experience in both agency and corporate marketing environments. She currently guides brand awareness, market research, analyst relations, and customer content. She has nearly a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.Follow on Twitter More Content by Shelbi Gomez