Workfront Named as DMA Innovation Winner for Agile Capabilities

October 17, 2016 Shelbi Gomez

SILICON SLOPES, UT — October 17, 2016Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today announced that its next-generation agile capabilities has been awarded a DMA 2016 Innovation award in the content and native marketing category.

Entrants for the DMA Innovation Awards content & native marketing category needed to be able to measurably demonstrate how their approach to content and/or native marketing delivers a new or unique approach to the market. They were also judged on their ability to focus on creative and innovative ways to use and/or deploy content – ultimately enhancing user experience and engagement – while still meeting the needs of content owners/publishers.

 “The modern marketing team is dealing with exponentially larger work requests and this makes their ability to deliver those vast and varied requests more challenging,” said Steven ZoBell, chief product and technology officer of Workfront.  “For years we have seen the benefits that engineering and IT teams have reaped from utilizing the Agile methodology and now marketing teams are turning to Agile. Workfront’s new Agile burndown functionality allows teams to quickly and easily capture and visualize all the work in one workspace and experience a lift in productivity and efficiency."

Workfront is leading creative production management by delivering an Agile storyboard, backlog, and burndown chart, tailored to creative teams and marketers. By allowing them to seamlessly toggle between traditional project plans and Agile views enabling those teams to adopt an Agile work methodology at their own pace, and ultimately deliver more of their best work, faster.

  Other 2016 Workfront accolades include:

  • Leader in the Gartner Inc., 2016 Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services
  • Leader in the Gartner Inc., 2016 Magic Quadrant for Marketing Resource Management
  • Leader in the IDC Marketscape: Worldwide Cloud PPM and PPM SaaS 2015-2016 Vendor Assessment
  • Ranked 30th in Utah Business Magazine’s Fast 50 for eighth year in a row
  • Ranked 71st in Forbes 2016 Cloud 100
  • Ranked 327th in Apps Run the World’s Cloud Top 500 Application Vendors

Workfront was also listed as one of Utah’s Best Companies to Work For in 2015.  

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About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit or follow us on Twitter @Workfront_Inc.


About the Author

Shelbi Gomez

Shelbi is an experienced public relations professional with experience in both agency and corporate marketing environments. She currently guides brand awareness, market research, analyst relations, and customer content. She has nearly a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.

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