Workfront Recognized as a “Challenger” in the Gartner 2015 Marketing Resource Management Magic Quadrant

February 5, 2015 adambaker

SILICON SLOPES, UT – February 5, 2015 — Workfront, formerly known as AtTask, the leading provider of cloud-based Enterprise Work Management solutions, today announced that the company has been positioned by Gartner, Inc. in the “Challenger” quadrant of the Gartner Inc., 2015 Magic Quadrant for Marketing Resource Management1.

Gartner positioned Workfront in the Magic Quadrant based on their ability to execute and completeness of vision.

“We believe being in the ‘Challenger’ quadrant is great validation that our marketing solution is a strong contender in the MRM space,” said Eric Morgan, CEO of Workfront. “Since launching our marketing solution in 2013, Workfront has experienced tremendous growth of its Marketing Work Cloud, which posted 120-percent year-over-year total subscription growth in 2014. In 2015, we plan continued investments in product development to help marketing organizations and creative agencies improve the way they work.”

This is the second consecutive year that Gartner has included Workfront in the Magic Quadrant for Marketing Resource Management. Workfront has also been recognized as a “leader” for the past three consecutive years in the Gartner Inc., Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services2.

Gartner evaluates vendors on five weighted criteria based on their relative strengths in the market, including: planning and financial management, creative production management, marketing asset/knowledge management, marketing fulfillment, and MRM analytic and optimization.

To download the full report, visit www.workfront.com/marketing/resource/whitepaper/gartner-mrm-magic-quadrant.

  1. Gartner “Magic Quadrant for Marketing Resource Management,” by Kimberly Collins, February 2, 2015
  2. Gartner “Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services,” by Daniel B Stang, Robert A. Handler, May 19, 2014

About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Covario, National Geographic, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.

Gartner does not endorse any vendor; product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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