Workfront Saves MRM//McCann Team 100+ Hours Every Week, $200,000 Annually

January 25, 2016 shelbigomez

SALT LAKE CITY, UTAH — January 26, 2016 — MRM//McCann deployed Workfront, the leading cloud-based Enterprise Work Management solution, in 2014 to improve inefficient systems, connect work processes, and quickly onboard a new strategic client. The standardization of project and resource management in Workfront—supporting 30 client offices across 20 countries—is saving agency team members more than 100 hours of time weekly, translating into a $200,000 cost-savings annually.

Workfront supports the marketing automation and execution work performed in MRM//McCann’s Salt Lake City (SLC) office. With the enterprise work management solution, the agency team accomplishes the same amount of work as its client’s in-house resources did—but with half the staff. Workfront has also helped the agency:

  • Increase individual’s weekly services volume by approximately 50%–70%
  • Reduce the overburn run-rate by 20% in two months
  • Enhance communications across three different geographic regions

Staff in the MRM//McCann SLC office now access a dynamic customer portal with real-time information and instantaneous reports from Workfront to meet client needs and deliver on schedule 99.9% of the time.

Commenting on assuming the workload of one of MRM/MCCann’s largest clients, Dave Swensen, vice president and director of Application Development at MRM//McCann stated, “Without Workfront, we would not have been able to onboard such a large client so rapidly and do this without any interruption of business services.” “We were able to take advantage of many Workfront features out of the box, as well as the flexibility of integrating extensively to deliver custom business needs for our client.”

Traditionally, MRM//McCann project managers tracked tasks on paper or in Microsoft Project, and then communicated work assignments to design, creative, and development colleagues via email, in meetings, or through Box. Yet working with the new client—one of the world’s most recognized technology brands—required MRM//McCann SLC to implement a better solution with processes that would improve the work management experience and operational efficiency by connecting schedules and staff plans.

With Workfront project monitoring and reporting features, MRM//McCann has been able to determine the average time spent on projects, which projects require more time, and how much time each resource needs to complete each type of service request, or sub-project.

Additionally, the user-friendly Workfront solution has improved MRM//McCann processes – delivering greater efficiency. The agency reports that within four months, its 30-member team accomplished more than what 60 in-house resources had accomplished in the same time period.

To learn more visit www.workfront.com or read the complete case study, www.workfront.com/enterprise/resource/casestudy/mrmmccann-case-study.

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About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.

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