85% of Digital Marketers Say Content Production Too Slow

March 23, 2017 Shelbi Gomez

Sure, with endless opportunities and limited resources and time, most marketers feel like they're moving too slow to keep up in increasingly complex and competitive markets. But a new Workfront survey, held this week on the floor of Adobe Digital Summit 2017, found that this sentiment is more widespread than expected.

According to the survey results, based on the responses of 247 Adobe Digital Summit attendees, found that content production is just too slow. When asked if they agreed that the production of content is moving too slow for their demands, an overwhelming 85% of digital marketers said yes.

The top culprit for this slowdown? Twenty-six percent said "not enough resources to get work done," while nearly 1 in 5 blamed "reviews and approvals." 

To see all of the survey results, check out the Slideshare above.


To learn how your marketing team can accelerate its content production, watch our on-demand webinar, "3 Ways To Speed Up Your Marketing Review And Approval Process."

 

About the Author

Shelbi Gomez

Shelbi is an experienced public relations professional with experience in both agency and corporate marketing environments. She currently guides brand awareness, market research, analyst relations, and customer content. She has nearly a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.

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